“I’ve been lucky enough not to get my heart broken too badly so far, which is great, but it’s shit for writing pop songs,” says Gruff ab Arwel a.k.a Bitw.
However to suggest in anyway that a lack of heartache has led to a lack of pop songs on Bitw’s debut album would be disingenuous to say the least. If anything it feels like melodic pop is oozing from every song on the album.
It’s not surprising given ab Arwel’s previous form. Whilst this may be his debut solo offering, he has lent his musical touch to countless other indie-rock-pop masters. A member of Snowdonia’s premium surf outfit Y Niwl, he’s also played with Gruff Rhys, H.Hawkline and Eleanor Friedberger. His status as a well-loved go to man in Welsh music is confirmed by Cate Le Bon who has chosen to release the record via Joyful Noise as part of their White Label Series.